New homes in HQ by Rove start at AED 2,660,000; keys are due Mar 2029; you pay 15% to book, 35% while it is built and 50% at the keys.
In the 12 months to Nov 9, 2026, Dubai Land Department recorded 488 off-plan sales of studio apartments of 414 sq ft to 1,397 sq ft in Business Bay. Their median price is AED 2,640 per sq ft (about AED 1,650,000 at 625 sq ft). This project's from price is AED 4,256 per sq ft (AED 2,660,000 for its smallest home, 625 sq ft), 61% more.
Keys
Mar 2029
The developer's handover date
Payment plan
15 / 35 / 50
15% to book, 35% while it is built, 50% at the keys
Bedrooms
Studio
Sizes
625 to 5,790 sq ft
Ownership
Freehold
Property types
Apartment and Office
Registration fee
4% of the price
Paid to the Dubai Land Department
As of Nov 1, 2026. These details can change; confirm them with the developer before you book.
Dubai Land Department register
From price per sq ft
AED 4,256 per sq ft
Similar off-plan homes: AED 2,640 per sq ft
RERA project
4143
Check it in Dubai REST, the Dubai Land Department's official app.
Built
1%
Being built. DLD register, Nov 11, 2026
Completion on the register
Mar 2029
DLD shows only the current date. We have recorded it since Nov 11, 2026 and it hasn't moved.
Escrow account
بنك دبي التجاري (ش.م.ع)
The bank that holds your payments
Registered homes
414
In 1 buildings
Dubai Land Department project register, as of Nov 11, 2026.
Paying for it
You pay 15% when you book, 35% as the building goes up, and 50% when you get the keys.
AED
When
Stage
Share
Amount
Paid by then
NowBooking · 15%
Booking
15%
AED 399,000+ AED 106,400 DLD fee
AED 505,400
Feb 2027While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 621,775
May 2027While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 738,150
Aug 2027While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 854,525
Nov 2027While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 970,900
Mar 2028While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 1,087,275
Jun 2028While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 1,203,650
Sep 2028While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 1,320,025
Dec 2028While it is built · 4.4%
While it is built
4.4%
AED 116,375
AED 1,436,400
Mar 2029Keys · 50%
Keys
50%
AED 1,330,000
AED 2,766,400
Booking payment, 15%
AED 399,000
Dubai Land Department fee (Oqood), 4%
AED 106,400
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 505,400
Total costPrice plus the DLD fee
AED 2,766,400
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
A mortgage at the keys
Before you buy
Pay into the project's escrow account only.
This project's escrow account is at the bank named on the register above, watched by RERA. Pay into that account, never to a person.
Budget for the service charge.
Once the building is finished you pay a yearly service charge per sq ft, set from the building's budget and approved by RERA. "Rent and yield" below gives the figure for this project.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 488 off-plan sales of studio apartments of 414 sq ft to 1,397 sq ft in Business Bay, from Nov 10, 2025 to Nov 9, 2026. Here is what they sold for, and where this project's from price sits.
Too few similar homes in HQ by ROVE sold in 24 months, so we compare with off-plan sales across Business Bay.
Dubai Land Department recorded 488 off-plan sales of studio apartments of 414 sq ft to 1,397 sq ft in Business Bay, from Nov 10, 2025 to Nov 9, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 2,640 per sq ft
AED 1,678 to AED 2,028 per sq ft
19 sales
AED 2,028 to AED 2,378 per sq ft
71 sales
AED 2,378 to AED 2,727 per sq ft
191 sales
AED 2,727 to AED 3,077 per sq ft
82 sales
AED 3,077 to AED 3,427 per sq ft
46 sales
AED 3,427 to AED 3,777 per sq ft
65 sales
AED 3,777 to AED 4,127 per sq ft
8 sales
AED 4,127 to AED 4,477 per sq ft
6 sales
This project's from price is in this band.
AED 1,678 per sq ftAED 4,477 per sq ft
This project AED 4,256 per sq ft
Half of the sales sold for AED 2,455 to AED 3,118 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 1,678 to AED 2,028 per sq ft
19
AED 2,028 to AED 2,378 per sq ft
71
AED 2,378 to AED 2,727 per sq ft
191
AED 2,727 to AED 3,077 per sq ft
82
AED 3,077 to AED 3,427 per sq ft
46
AED 3,427 to AED 3,777 per sq ft
65
AED 3,777 to AED 4,127 per sq ft
8
AED 4,127 to AED 4,477 per sq ft
6
The 3 closest sales
Picked from the 488 similar sales above, closest in size to this project's smallest home.
Feb 2026AED 1,089,000AED 1,718 per sq ftCHIC TOWER, 634 sq ft
Dec 2025AED 1,304,000AED 2,161 per sq ftBinghatti Skyhall, 604 sq ft
Dec 2025AED 1,048,000AED 1,835 per sq ftCHIC TOWER, 571 sq ft
Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Business Bay in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
Studio apartmentFrom AED 2,660,000 here
Off-plan medianAED 1,204,000AED 2,667 per sq ft
Sales868
61% above 488 similar sales
Sales from Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from priceRent ÷ price
2.7%
Net yield at the from price(Rent − service charge) ÷ (price + DLD fee)
2%
Typical gross yield of similar ready homes
7.4%
Median rent of studio apartments in Business Bay
AED 73,000 a year
Service charge a year, from the keysThe area median, AED 30 per sq ft from 36 buildings, as of 2024, for the smallest home (625 sq ft)
AED 18,750
Rent contracts counted
2,745
Rented between
Apr 1, 2025 and Mar 31, 2026
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 73,000 ÷ AED 2,660,000 = 2.7%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
On your doorstep
Burj Khalifa/Dubai Mall Metro Station2.5 km, 8 min driveMetro station
Mandarin Oriental5.1 km, 10 min driveBeach
Business Bay creek front1.9 km, 5 min driveWaterfront
Hartland International School1.9 km, 10 min driveSchool
Dubai International School3.8 km, 9 min driveAmerican school
HQ by Rove is an Irth Development office building in Business Bay, branded by Rove Hotels, with units from AED 2,660,000 and handover listed for March 2029. The developer describes it as offices only, so if you want a home, confirm what is actually for sale.
The listing tags this project as apartments and offices, but the developer's description covers only fitted and furnished office units across 23 office floors. Offices may not price like home sales, so we do not compare this price with home sales. Ask whether any units can be lived in, and check what the title and service charges allow.
The plan is 15% on booking, 35% during construction and 50% on handover. At the from price that is AED 399,000, then AED 931,000, then AED 1,330,000. Separately, the 4% Land Department fee comes to AED 106,400; ask when it is due. The listed handover is March 2029, about two years and four months away.
Units run from office studios to larger Deluxe, Executive and Loft options, and the developer says units can be joined as a business grows. The listing gives sizes from 625 to 5,790 sq ft, and the developer's description starts the studios at about 680 sq ft; ask for the exact size of your unit. Loft offices have double-height ceilings, kitchenettes and their own washrooms, and some offices have courtyards. Shared spaces listed include observation decks, co-working areas, meeting rooms and a cafe, along with EV charging.
The developer places it in the Marasi Bay part of Business Bay, with access to the Dubai Canal. BIOS Clinic is about 90 m away and Downtown Dubai about 1.5 km, a 5-minute drive. Burj Khalifa/Dubai Mall Metro Station is about 2.5 km away, 8 minutes by car, and Hartland International School about 1.9 km.
