New homes in South Lofts start at AED 475,000; keys are due Jun 2028; you pay 20% to book, 30% while it is built and 50% at the keys.
In the 12 months to Nov 9, 2026, Dubai Land Department recorded 98 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in South Lofts by Premier Choice. Their median price is AED 1,329 per sq ft (about AED 416,000 at 313 sq ft). This project's from price is AED 1,518 per sq ft (AED 475,000 for its smallest home, 313 sq ft), 14% more.
Keys
Jun 2028
The developer's handover date
Payment plan
20 / 30 / 50
20% to book, 30% while it is built, 50% at the keys
Bedrooms
Studio to 1 bed
Sizes
313 to 861 sq ft
Property types
Apartment
Registration fee
4% of the price
Paid to the Dubai Land Department
As of Nov 1, 2026. These details can change; confirm them with the developer before you book.
Dubai Land Department register
From price per sq ft
AED 1,518 per sq ft
Similar off-plan homes: AED 1,329 per sq ft
RERA project
4350
Check it in Dubai REST, the Dubai Land Department's official app.
Built
0%
Not started. DLD register, Nov 11, 2026
Completion on the register
Jan 2029
DLD shows only the current date. We have recorded it since Nov 11, 2026 and it hasn't moved.
Escrow account
بنك الإمارات دبي الوطني (ش.م.ع)
The bank that holds your payments
Registered homes
149
In 1 buildings
Dubai Land Department project register, as of Nov 11, 2026.
Paying for it
You pay 20% when you book, 30% as the building goes up, and 50% when you get the keys.
AED
When
Stage
Share
Amount
Paid by then
NowBooking · 20%
Booking
20%
AED 95,000+ AED 19,000 DLD fee
AED 114,000
Feb 2027While it is built · 5%
While it is built
5%
AED 23,750
AED 137,750
Apr 2027While it is built · 5%
While it is built
5%
AED 23,750
AED 161,500
Jul 2027While it is built · 5%
While it is built
5%
AED 23,750
AED 185,250
Oct 2027While it is built · 5%
While it is built
5%
AED 23,750
AED 209,000
Jan 2028While it is built · 5%
While it is built
5%
AED 23,750
AED 232,750
Mar 2028While it is built · 5%
While it is built
5%
AED 23,750
AED 256,500
Jun 2028Keys · 50%
Keys
50%
AED 237,500
AED 494,000
Booking payment, 20%
AED 95,000
Dubai Land Department fee (Oqood), 4%
AED 19,000
Cash you need to bookThe developer pays the broker, so there is no buyer's fee.
AED 114,000
Total costPrice plus the DLD fee
AED 494,000
The dates are our estimate: we spread the construction share evenly between now and the keys. The developer's real dates follow the building work, so they can move.
Your payments go into the project's escrow account, which RERA watches, not straight to the developer.
A mortgage at the keys
Before you buy
Pay into the project's escrow account only.
This project's escrow account is at the bank named on the register above, watched by RERA. Pay into that account, never to a person.
Budget for the service charge.
Once the building is finished you pay a yearly service charge per sq ft, set from the building's budget and approved by RERA. "Rent and yield" below gives the figure for this project.
Register the sale with Oqood.
The Land Department records off-plan sales in its Oqood register. Until your sale is on it, the home isn't in your name.
Is the price fair?
Dubai Land Department recorded 98 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in South Lofts by Premier Choice, from Nov 10, 2025 to Nov 9, 2026. Here is what they sold for, and where this project's from price sits.
Dubai Land Department recorded 98 off-plan sales of studio apartments of 276 sq ft to 414 sq ft in South Lofts by Premier Choice, from Nov 10, 2025 to Nov 9, 2026. Here is what they sold for, and where this project's from price sits.
Median price AED 1,329 per sq ft
AED 1,100 to AED 1,212 per sq ft
36 sales
AED 1,212 to AED 1,325 per sq ft
13 sales
AED 1,325 to AED 1,437 per sq ft
21 sales
AED 1,437 to AED 1,550 per sq ft
18 sales
This project's from price is in this band.
AED 1,550 to AED 1,663 per sq ft
3 sales
AED 1,663 to AED 1,775 per sq ft
2 sales
AED 1,775 to AED 1,888 per sq ft
4 sales
AED 1,888 to AED 2,000 per sq ft
1 sale
AED 1,100 per sq ftAED 2,000 per sq ft
This project AED 1,518 per sq ft
Half of the sales sold for AED 1,196 to AED 1,449 per sq ft
The median is the middle sale: half sold for less, half for more.
Show as tableShow as chart
Price per sq ft
Sales
AED 1,100 to AED 1,212 per sq ft
36
AED 1,212 to AED 1,325 per sq ft
13
AED 1,325 to AED 1,437 per sq ft
21
AED 1,437 to AED 1,550 per sq ft
18
AED 1,550 to AED 1,663 per sq ft
3
AED 1,663 to AED 1,775 per sq ft
2
AED 1,775 to AED 1,888 per sq ft
4
AED 1,888 to AED 2,000 per sq ft
1
The 3 closest sales
Picked from the 98 similar sales above, closest in size to this project's smallest home.
Jul 2026AED 500,000AED 1,593 per sq ftSouth Lofts by Premier Choice, 314 sq ft
Jun 2026AED 380,000AED 1,211 per sq ftSouth Lofts by Premier Choice, 314 sq ft
May 2026AED 437,000AED 1,392 per sq ftSouth Lofts by Premier Choice, 314 sq ft
Off-plan sales only, of the same home type, bedrooms and size band.
What similar homes sold for
The median price of off-plan homes with the same number of bedrooms that sold in Dubai Industrial City in the 12 months to Sep 30, 2026. The smallest type is checked at the from price.
Type
Off-plan median
Sales
Against similar sales
Studio apartmentFrom AED 475,000 here
Off-plan medianAED 572,000AED 1,485 per sq ft
Sales497
14% above 98 similar sales
1-bed apartment
Off-plan medianAED 918,000AED 1,470 per sq ft
Sales232
Sales from Oct 1, 2025 to Sep 30, 2026. A median needs at least 30 sales.
Rent and yield
Gross yield at the from priceRent ÷ price
8%
Net yield at the from price(Rent − service charge) ÷ (price + DLD fee)
6.9%
Typical gross yield of similar ready homes
8.9%
Median rent of studio apartments in Dubai Industrial City
AED 38,000 a year
Service charge a year, from the keysThe area median, AED 12 per sq ft from 3 buildings, as of 2023, for the smallest home (313 sq ft)
AED 3,756
Rent contracts counted
381
Rented between
Apr 1, 2025 and Mar 31, 2026
Studio apartment
AED 38,000 a year
1-bed apartment
AED 55,000 a year
Gross yield is a year's rent before costs, as a share of the price. At the from price: AED 38,000 ÷ AED 475,000 = 8%. The home earns nothing until the keys, and new buildings often rent for more than older ones.
Rents come from Ejari, Dubai's register of rent contracts: new residential contracts in the area, all buildings. A median is the middle one: half are lower, half higher.
South Lofts is a Premier Choice International co-living project in Dubai Industrial City with studios and one-bedroom apartments from AED 475,000 and a listed handover of June 2028. The from price is about 2.2% above 451 similar studio sales in Dubai Industrial City (12 months to October 2026), and you should confirm the payment plan and ownership terms before you book.
Confirm the payment plan first. The listing shows 20% on booking, 30% during construction and 50% at handover, but the developer also describes a 20 / 30 / 10 / 40 plan. On the 20 / 30 / 50 plan at the from price, that is AED 95,000, AED 142,500 and AED 237,500.
The from price is about 2.2% above 451 similar studio sales in Dubai Industrial City (12 months to October 2026). The listing does not state the ownership type, so confirm the ownership terms with the developer. The listed handover is June 2028, about 19 months from now. Separately, the 4% DLD fee comes to AED 19,000; ask when it is due.
Sizes run from 313 to 861 sq ft, and the developer gives about 532 sq ft for one bedroom. The project is set up for co-living, with co-working areas, social lounges, swimming pools, a gym and rooftop leisure areas. Homes come with smart controls for lighting and access, energy monitoring, ORVIBO smart panels and Amazon Echo Show 10 integration.
Dulsco Medical Clinic is about 2.9 km away, around 5 minutes by car. Life Pharmacy Metro Station (formerly UAE Exchange) is about 13.1 km away, around 16 minutes by car, and Jebel Ali Open Beach about 21 minutes. Greenfield International School and The Arbor School are each about 23 minutes by car, and Jumeirah Lakes Towers about 27 minutes.
