22 off-plan projects by Nshama, all in Town Square: what they cost, how you pay and when each is due.
Alton, Town Square
22off-plan projects for sale
1area of Dubai
AED 630.9Kthe lowest starting price
About Nshama
Nshama is a Dubai developer founded in 2014. It is led by Fred Durie, who was previously chief executive of Emaar International and worked on Emaar projects such as Downtown Dubai and Dubai Marina.
Its main project is Town Square, a 750-acre community off Al Qudra Road, next to the Arabian Ranches golf course. It launched Town Square in 2015 with townhouses priced under Dh1 million. This made it one of the first private developers in Dubai to aim homes at middle-income buyers. In 2016 it planned about 3,000 townhouses and 18,000 apartments there. By 2018 the plan had grown to about 23,000 homes over ten years, built in phases around a central square and park, with shops, two schools and clinics.
The first homes, 320 Zahra townhouses, were handed over in October 2017, ahead of schedule. Just over 300 homes were handed over that year. To stop quick resales, early buyers had to pay 50 percent of the price before they could sell. In 2018 it set aside 2,500 apartments for 10-year leases to companies that house their staff. In the same year it bought land along the Dubai Water Canal for a tower.
Booking is cheap with them: none of their plans asks for more than 10% up front.
Their plans leave most of the bill for the end. In 18 of 22, half the price or more is due on handover, so less of your money sits in a building that isn't finished.
Their record
Dubai Land Department project register, as of Nov 2026.
Dubai Land Department lists 16 finished projects by Nshama, and 17 under construction.
Finished projects
16
Units in finished projects
3,285
Villas in finished projects
1,662
Finished after the completion date DLD holds now
2 of 13
Median gap for those finished after it
2 months
Under construction
17
DLD replaces a project's completion date when the project is given more time, and keeps no earlier dates. So we compare each finish date with the date DLD holds now, not with the first date it registered.
3 finished projects have no completion date or no finish date on the register, so they are left out of that count.
We have recorded the completion dates of their 18 projects under way since Jun 12, 2026. None has moved since then.
We log changes to DLD completion dates only since Nov 2026, so a date that moved before then doesn't show as a move.
Prices and payment plans
What they cost
Apartments start from AED 630.9K, villas and townhouses from AED 1.8M.
They tend to price below the resale market: 12 of the 17 projects we checked start below the usual price per square foot of similar homes sold through Dubai Land Department, typically by about 24%.
How you pay
The plan you'll see most often from them is 10 / 40 / 50, in 12 of 22 projects: booking first, then construction, then handover.
We list 22 off-plan projects by Nshama, in Town Square.
Are projects by Nshama priced above the market?
Usually not. Of the 17 we compared with Dubai Land Department sales of similar homes, 12 start below the usual price per square foot and 3 above.
Which project by Nshama is due next?
Haya at Town Square, due in Feb 2027. The last of their projects on sale is due in Jun 2029.
Does Nshama usually finish on time?
Dubai Land Department lists 16 finished projects by Nshama. Of the 13 with both dates on its register, 11 were finished by the completion date it holds now and 2 after it. DLD replaces that date when a project is given more time and keeps no earlier dates, so this doesn't show how far a date moved before. Each project's page shows its own register entry.
How much does Nshama ask for up front?
10% in their most common plan, 10 / 40 / 50. All 22 of their plans ask for 10% or less to book.
